Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: Brand equity refers to
A) Factory capacity
B) Interest rates
C) Value derived from brand perception
D) Company’s debts
✅ Correct Answer: C
Explanation: Strong brand equity leads to customer trust, premium pricing, and loyalty.
Q: A product line consists of
A) Legal documents
B) Purchase receipts
C) A single item
D) Similar products offered by a company
✅ Correct Answer: D
Explanation: A product line includes a group of related products sold under a brand.
Q: The core product provides
A) Retailer profit
B) Packaging style
C) Warehouse space
D) Fundamental benefit to the customer
✅ Correct Answer: D
Explanation: The core product is the primary value or solution the buyer is seeking.
Q: Place in the marketing mix relates to
A) After-sales service
B) Brand popularity
C) Distribution and availability of product
D) Office size
✅ Correct Answer: C
Explanation: Place determines how and where customers can access the product.
Q: Green marketing promotes
A) Unethical pricing
B) Environment-friendly products and practices
C) Old technologies
D) Pollution
✅ Correct Answer: B
Explanation: Green marketing highlights sustainable, eco-friendly product features.