Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: A marketing strategy outlines
A) Advertising design only
B) Company mission only
C) Annual revenue
D) Overall game plan to reach and convert target customers
✅ Correct Answer: D
Explanation: Strategy defines steps and goals to attract, retain, and satisfy customers.
Q: CRM software assists in
A) Product design
B) Customer Relationship Management
C) Pricing
D) Office decoration
✅ Correct Answer: B
Explanation: CRM tools track customer interactions, improve service, and increase loyalty.
Q: Service marketing deals with
A) Tangible products only
B) Intangible offerings like banking, tourism, and education
C) Agriculture
D) Employee bonuses
✅ Correct Answer: B
Explanation: Services are experiences or performances that cannot be physically owned.
Q: A product’s packaging serves
A) Protection, promotion, and information
B) Legal compliance
C) No function
D) Only aesthetic value
✅ Correct Answer: A
Explanation: Packaging ensures product safety and conveys brand and usage information.
Q: A niche market focuses on
A) Undifferentiated customers
B) Rural suppliers
C) Specialized segments with unique needs
D) Broad audiences
✅ Correct Answer: C
Explanation: Niche marketing targets a smaller, specific customer group with tailored offerings.