Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: The marketing mix includes
A) Recruitment techniques
B) Product, Price, Place, Promotion
C) Only advertisements
D) Loans and interests
✅ Correct Answer: B
Explanation: The 4Ps of marketing help strategize how to sell and promote products effectively.
Q: Consumer buying behavior is influenced by
A) Fixed pricing
B) Psychological, personal, and social factors
C) Weather only
D) Transportation mode
✅ Correct Answer: B
Explanation: These factors determine why consumers prefer certain products or services over others.
Q: A product’s life cycle starts from
A) Customer satisfaction
B) Final profit
C) Decline stage
D) Introduction stage
✅ Correct Answer: D
Explanation: The life cycle stages include introduction, growth, maturity, and decline.
Q: Brand loyalty indicates
A) Consistent repurchase of the same brand
B) Negative consumer reviews
C) Confusion about brands
D) Changing brands often
✅ Correct Answer: A
Explanation: Loyal customers repeatedly choose the same brand over others due to satisfaction and trust.
Q: The goal of promotional strategies is to
A) Avoid publicity
B) Confuse competitors
C) Limit visibility
D) Increase awareness and sales
✅ Correct Answer: D
Explanation: Promotions are designed to attract attention, inform, and persuade potential buyers.