Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: Trade promotions are aimed at
A) Final consumers
B) Retailers and wholesalers
C) HR staff
D) Regulators
✅ Correct Answer: B
Explanation: They motivate channel partners through discounts, contests, or incentives.
Q: Multichannel marketing utilizes
A) Company bylaws
B) One app only
C) Multiple communication platforms to reach customers
D) Internal memos
✅ Correct Answer: C
Explanation: Using several channels improves reach and customer experience.
Q: User-generated content includes
A) CEO interviews
B) Employee payroll
C) Customer reviews, testimonials, or social posts
D) Product defects
✅ Correct Answer: C
Explanation: It enhances trust and promotes authenticity through real customer experiences.
Q: A call to action in marketing encourages users to
A) Ask legal questions
B) Take specific steps like buy, sign up, or subscribe
C) Read manuals
D) Quit the page
✅ Correct Answer: B
Explanation: CTAs drive engagement and conversion by guiding consumer actions.