Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: The process of identifying and satisfying customer needs
A) Branding
B) Accounting
C) Operations
D) Marketing
Q: A product’s unique name or symbol used for identification
A) Brand
B) Label
C) Design
D) Patent
Q: Market segmentation divides a market based on
A) Manager roles
B) Consumer characteristics
C) Supplier categories
D) Tax policies
Q: Targeting involves selecting
A) Specific market segments
B) Government contracts
C) Employees for training
D) Suppliers for raw materials
Q: Positioning shapes the way a product is
A) Packed for shipping
B) Perceived in customers’ minds
C) Priced internally
D) Stored in warehouses