Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: A brand ambassador promotes
A) Internal policies
B) Competitor products
C) A company publicly, often as the face of the brand
D) Government rules
✅ Correct Answer: C
Explanation: Ambassadors increase visibility, credibility, and audience engagement.
Q: Corporate social responsibility in marketing reflects
A) Environmental damage
B) Only legal compliance
C) Ethical and social accountability
D) Ignoring community welfare
✅ Correct Answer: C
Explanation: CSR ensures companies consider social and environmental impacts in decisions.
Q: A captive product is priced
A) Without discount
B) Randomly
C) Higher than base product
D) Lower to increase base product sales
✅ Correct Answer: D
Explanation: Captive pricing makes related accessories cheaper to boost main product sales.
Q: An example of a service differentiation
A) Store lighting
B) Friendly customer service
C) Product barcodes
D) Uniform returns policy
✅ Correct Answer: B
Explanation: Differentiating services like responsiveness and support builds loyalty.
Q: Customer insight helps marketers to
A) Paint buildings
B) Set office hours
C) Ignore buyer trends
D) Understand behaviors and preferences for better decision-making
✅ Correct Answer: D
Explanation: Insight drives product innovation, messaging, and customer engagement.