Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: Influencer marketing relies on
A) Factory workers
B) Government agencies
C) Price discounts
D) Celebrities and popular individuals
✅ Correct Answer: D
Explanation: Influencers use their popularity to promote products and sway audience opinions.
Q: A skimming pricing strategy starts with
A) Stable prices
B) Lowest prices
C) Hidden charges
D) Premium prices
✅ Correct Answer: D
Explanation: Skimming involves setting high prices initially to maximize profit from early adopters.
Q: Penetration pricing helps in
A) Entering new markets with low prices
B) Lowering quality
C) Reducing profits
D) Avoiding competitors
✅ Correct Answer: A
Explanation: Low initial prices attract customers and help establish market presence.
Q: A marketing audit assesses
A) Warehouse damage
B) Internal and external marketing performance
C) Vehicle use
D) Cost of production
✅ Correct Answer: B
Explanation: Marketing audits examine strategies, objectives, and effectiveness to ensure alignment with goals.
Q: Customer retention strategies aim to
A) Reduce brand identity
B) Fire employees
C) Lower packaging cost
D) Maintain long-term buyer relationships
✅ Correct Answer: D
Explanation: Retaining customers increases repeat business and lowers acquisition cost.