Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: The process of identifying and satisfying customer needs
A) Branding
B) Accounting
C) Operations
D) Marketing
✅ Correct Answer: D
Explanation: Marketing involves researching, promoting, selling, and distributing a product or service to fulfill consumer needs.
Q: A product’s unique name or symbol used for identification
A) Brand
B) Label
C) Design
D) Patent
✅ Correct Answer: A
Explanation: A brand helps distinguish a company’s products from those of competitors and builds recognition.
Q: Market segmentation divides a market based on
A) Manager roles
B) Consumer characteristics
C) Supplier categories
D) Tax policies
✅ Correct Answer: B
Explanation: Segmentation helps target specific groups based on demographics, behavior, or geography.
Q: Targeting involves selecting
A) Specific market segments
B) Government contracts
C) Employees for training
D) Suppliers for raw materials
✅ Correct Answer: A
Explanation: Targeting focuses marketing efforts on the most profitable customer groups.
Q: Positioning shapes the way a product is
A) Packed for shipping
B) Perceived in customers’ minds
C) Priced internally
D) Stored in warehouses
✅ Correct Answer: B
Explanation: Positioning creates a specific image or identity in the minds of consumers for a brand.