Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: Emotional appeal in advertising connects with
A) Market demand graphs
B) Audience feelings
C) Inventory levels
D) Pricing decisions
✅ Correct Answer: B
Explanation: Emotional appeal triggers feelings like happiness or fear to influence consumer behavior.
Q: Digital marketing primarily uses
A) Roadshows
B) Manual brochures
C) Postal services
D) Internet and electronic devices
✅ Correct Answer: D
Explanation: Digital marketing uses online platforms like websites, emails, and social media to reach audiences.
Q: B2B marketing focuses on transactions between
A) Governments
B) Celebrities
C) Consumers
D) Businesses
✅ Correct Answer: D
Explanation: Business-to-business marketing targets companies rather than individual consumers.
Q: A high involvement purchase usually requires
A) Random selection
B) No thought
C) Instant decision
D) Detailed customer analysis
✅ Correct Answer: D
Explanation: High involvement purchases are expensive or risky, requiring careful evaluation.
Q: Customer lifetime value reflects
A) Total revenue a customer brings
B) Brand color
C) Supply schedules
D) Price tags
✅ Correct Answer: A
Explanation: CLV predicts net profit from a customer over the entire relationship duration.