Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: A unique selling proposition (USP) highlights
A) Competitor’s flaws
B) A product’s distinct benefit
C) Warranty terms
D) Shelf space
✅ Correct Answer: B
Explanation: The USP differentiates a product from its competitors by emphasizing its uniqueness.
Q: Customer satisfaction is achieved when
A) Orders are delayed
B) Products are free
C) Expectations are met or exceeded
D) Sales increase
✅ Correct Answer: C
Explanation: Satisfied customers are more likely to return and recommend the product.
Q: Distribution channels help in
A) Increasing employee count
B) Social media marketing
C) Delivering products to consumers
D) Product innovation
✅ Correct Answer: C
Explanation: Channels such as wholesalers and retailers ensure that products reach customers efficiently.
Q: Direct marketing targets consumers
A) By using direct communication methods
B) Via face-to-face contact
C) Through intermediaries
D) Through news articles
✅ Correct Answer: A
Explanation: Direct marketing reaches out to customers via email, phone, or postal mail without intermediaries.
Q: A brand extension strategy involves
A) Licensing to retailers
B) Using an existing brand name for new products
C) Importing goods
D) Changing business location
✅ Correct Answer: B
Explanation: Brand extension leverages the popularity of an established brand to introduce new offerings.