Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: Personal selling involves
A) Posting on social media
B) Sending mass emails
C) Online polls
D) Face-to-face interaction with customers
✅ Correct Answer: D
Explanation: Personal selling allows direct communication with buyers to explain features and influence purchase decisions.
Q: A strong brand image leads to
A) Customer mistrust
B) Higher advertising costs
C) Greater customer loyalty and perceived value
D) Supply chain problems
✅ Correct Answer: C
Explanation: A strong brand establishes credibility, builds trust, and improves consumer preference.
Q: Psychological pricing aims to influence buyers by
A) Setting prices that appear attractive
B) Random discounts
C) High taxes
D) Low product quality
✅ Correct Answer: A
Explanation: Prices like $9.99 seem cheaper than $10 and can influence purchasing behavior.
Q: Public relations focus on
A) Designing packaging
B) Managing the company’s reputation
C) Handling accounts
D) Direct selling only
✅ Correct Answer: B
Explanation: PR helps build goodwill and maintain a positive image through media and communication.
Q: Sales promotion includes tools like
A) Discounts, contests, and coupons
B) Legal audits
C) Hiring experts
D) Engineering designs
✅ Correct Answer: A
Explanation: These tools offer incentives to stimulate short-term customer interest and purchases.