Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: A SWOT analysis covers
A) Strengths, Weaknesses, Opportunities, and Threats
B) Competitor salaries
C) Import taxes
D) Product color codes
✅ Correct Answer: A
Explanation: SWOT is a strategic tool to evaluate internal capabilities and external conditions.
Q: Point-of-purchase displays are located at
A) Manager’s cabin
B) Warehouse exits
C) Storage rooms
D) Retail checkout areas
✅ Correct Answer: D
Explanation: POP displays attract customer attention and encourage impulse buying at the point of sale.
Q: Test marketing evaluates
A) Paint quality
B) Final packaging
C) Employee benefits
D) Product and marketing strategies in real markets before full launch
✅ Correct Answer: D
Explanation: It helps reduce launch risk and refine strategy based on actual feedback.
Q: A marketing funnel represents
A) Discount ladder
B) Customer journey from awareness to conversion
C) Water supply
D) Retailer hierarchy
✅ Correct Answer: B
Explanation: The funnel tracks steps from interest to purchase and beyond.
Q: Guerrilla marketing relies on
A) International expansion
B) Traditional techniques
C) Unconventional, creative campaigns
D) High-budget ads
✅ Correct Answer: C
Explanation: Guerrilla tactics use surprise and innovation to generate buzz and attention.