Marketing One-liner
The process of identifying and satisfying customer needs —
Marketing
A product’s unique name or symbol used for identification —
Brand
Market segmentation divides a market based on —
Consumer characteristics
Targeting involves selecting —
Specific market segments
Positioning shapes the way a product is —
Perceived in customers’ minds
The marketing mix includes —
Product, Price, Place, Promotion
Consumer buying behavior is influenced by —
Psychological, personal, and social factors
A product’s life cycle starts from —
Introduction stage
Brand loyalty indicates —
Consistent repurchase of the same brand
The goal of promotional strategies is to —
Increase awareness and sales
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