Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: Brand equity refers to
A) Factory capacity
B) Interest rates
C) Value derived from brand perception
D) Company’s debts
Q: A product line consists of
A) Legal documents
B) Purchase receipts
C) A single item
D) Similar products offered by a company
Q: The core product provides
A) Retailer profit
B) Packaging style
C) Warehouse space
D) Fundamental benefit to the customer
Q: Place in the marketing mix relates to
A) After-sales service
B) Brand popularity
C) Distribution and availability of product
D) Office size
Q: Green marketing promotes
A) Unethical pricing
B) Environment-friendly products and practices
C) Old technologies
D) Pollution