Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: Influencer marketing relies on
A) Factory workers
B) Government agencies
C) Price discounts
D) Celebrities and popular individuals
Q: A skimming pricing strategy starts with
A) Stable prices
B) Lowest prices
C) Hidden charges
D) Premium prices
Q: Penetration pricing helps in
A) Entering new markets with low prices
B) Lowering quality
C) Reducing profits
D) Avoiding competitors
Q: A marketing audit assesses
A) Warehouse damage
B) Internal and external marketing performance
C) Vehicle use
D) Cost of production
Q: Customer retention strategies aim to
A) Reduce brand identity
B) Fire employees
C) Lower packaging cost
D) Maintain long-term buyer relationships