Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: Emotional appeal in advertising connects with
A) Market demand graphs
B) Audience feelings
C) Inventory levels
D) Pricing decisions
Q: Digital marketing primarily uses
A) Roadshows
B) Manual brochures
C) Postal services
D) Internet and electronic devices
Q: B2B marketing focuses on transactions between
A) Governments
B) Celebrities
C) Consumers
D) Businesses
Q: A high involvement purchase usually requires
A) Random selection
B) No thought
C) Instant decision
D) Detailed customer analysis
Q: Customer lifetime value reflects
A) Total revenue a customer brings
B) Brand color
C) Supply schedules
D) Price tags