Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: A unique selling proposition (USP) highlights
A) Competitor’s flaws
B) A product’s distinct benefit
C) Warranty terms
D) Shelf space
Q: Customer satisfaction is achieved when
A) Orders are delayed
B) Products are free
C) Expectations are met or exceeded
D) Sales increase
Q: Distribution channels help in
A) Increasing employee count
B) Social media marketing
C) Delivering products to consumers
D) Product innovation
Q: Direct marketing targets consumers
A) By using direct communication methods
B) Via face-to-face contact
C) Through intermediaries
D) Through news articles
Q: A brand extension strategy involves
A) Licensing to retailers
B) Using an existing brand name for new products
C) Importing goods
D) Changing business location