Marketing MCQs
Marketing MCQs cover consumer behavior, marketing mix, branding, pricing, segmentation, digital marketing, and research. Ideal for exams, interviews, and business studies, they enhance strategic thinking and keep learners updated with evolving market trends.
Q: A SWOT analysis covers
A) Strengths, Weaknesses, Opportunities, and Threats
B) Competitor salaries
C) Import taxes
D) Product color codes
Q: Point-of-purchase displays are located at
A) Manager’s cabin
B) Warehouse exits
C) Storage rooms
D) Retail checkout areas
Q: Test marketing evaluates
A) Paint quality
B) Final packaging
C) Employee benefits
D) Product and marketing strategies in real markets before full launch
Q: A marketing funnel represents
A) Discount ladder
B) Customer journey from awareness to conversion
C) Water supply
D) Retailer hierarchy
Q: Guerrilla marketing relies on
A) International expansion
B) Traditional techniques
C) Unconventional, creative campaigns
D) High-budget ads